For the "mature" genuine man who has full of knowledge of the clothes.
A man who learnt what "Real thing" is through various and valuable experiences and have been having full of knowledge of a craftsman making and the detail in clothes.
BASSET WALKER is a brand that idealizes the indeed free-and-easy man who has the "modest" attitude at the same time as no showing off his knowledge, and makes "Refinement" and "Elegance" atmosphere based on Europe.