The Optitude shop delves into the question of what is truly good fashion without any regard for reputations or preconceived notions. Our aim is "future vintage" for a creative life packed with imagination and more freedom and beauty.
AOYAMA
2012 Spring & Summer Collection
LyricisM
2012 Spring & Summer Collection
"EYE" by Optitude
Shopping Bag
The Secret Ball
During the holiday season, Optitude Aoyama store was decorated in to black and red, welcoming the guests to join the mysterious dinner party.
Sweet Cheers !
As the "RACHEL ANTONOFF" Fall / Winter delivery started, Optitude Aoyama store changed the display in to a school gym atmosphere with kids gathering up for a dance party.
downStairs and Upstairs
As a part of the Fall / Winter 2011 promotional campaign, Optitude Aoyama store was decorated in to the mood of 'the 90s' .