VIS will renew its brand logo from the 2022 Fall/Winter season. The new logo is designed with "just right" and "likeability" in mind, which is supported by a wide range of customers. In order to bring out VIS' clothes, which have a lot of feminine taste, we changed the color from red to gray so as not to be too feminine. The lines, which have a solid core but are not too thick, express the strength and elegance of women.
The new brand concept is "cheer up LADY". It proposes "likable" styling created with "highly sensitive" items that lift one's spirits and raise one's femininity. We support all women who enjoy fashion with colors, patterns, airy materials, and gorgeous details.
Handsome, glamorous, and wearable for every day, the styles "make you look back and want to look back.
Please look forward to the future of VIS, which celebrates 26 years since the brand's birth.
Click here for the VIS brand webpage