Style Voice Co., Ltd. is a new company that was established on Thursday, June 6, 2019, to operate the EC Department Store, backed by three companies, namely Jun Co., Ltd., Mash Holdings Co., Ltd., and Daytona International Co., Ltd. Hiromi Katayama was appointed as President and Representative Director.
The new company will start the operation of an EC department store, "STYLEVOICE.COM", from November 2019.
A new company, Style Voice Co., Ltd., was established to jointly develop a media-type EC department store that stimulates the curiosity of fashion-sensitive consumers and delivers "most current and cutting-edge lifestyle".
"STYLEVOICE.COM", an EC department store that will be launched in November 2019 by the new company, will handle products centered on fashion (for women and men), beauty (for women and men), and lifestyle categories. Not only utilizing a broad product lineup, the department store will also leverage the content developments and sales capabilities of the three companies with many in-house brands, revitalize and expand the market through unique efforts, such as cross-brand coordination proposals by stylists and creators, development of collaboration products from the existing brands, and development of new brands that will be offered on the website, to attract customers and stimulate and expand the market.
【 Style Voice Co., Ltd. 】
Representative : Hiromi Katayama CEO
Address : 6F MFPR Kojimachi Bldg., 5-7-2 Kojimachi, Chiyoda-ku, Tokyo
Establishment Date : Jun 6.2019
Site Name : STYLEVOICE.COM
Start on November 7.2019
Corporate website : https://corp.stylevoice.com/
Characteristics of STYLE VOICE.COM
・ Products with high fashion sensitivity
Various brands that are selected based on their fashion sense and commitment can be found on the website for customers to discover comfortable lifestyles that suit them best.
・ Contents that capture the hearts of customers
Through our contents filled with empathy and trust, similar to articles in fashion magazines, we convey the charms of various brands and products in a profound and fun way.
・ Power of engagement
We create new values by building trust-based relationships with our customers, partner companies, and curators, to establish a hub that connects each power and needs.
・ Marketing trials
We provide a trial platform that connects everyone closer to the future, such as the expression of new brands, feasibility evaluation for your production plans, and reaching out to new customers.
Joint-Investment Companies
[Jun Co., Ltd.]
Jun Co., Ltd. is an apparel and life creation company that was founded in 1958. The company operates various businesses, such as the planning, manufacturing, and sales of ladies' and men's general fashion products, architecture and interior construction design, planning and production of radio programs and sound production, outdoor advertising media business, as well as management of golf courses, restaurants, and wineries.
[Mash Holdings Co., Ltd.]
The company was established in 1999 as Mash Style Lab Co., Ltd., that operates a CG animation business. With the launch of the fashion business in 2005, the company is now involved in a wide range of activities, including organic beauty business, food business, and sports & wellness business. Mash Holdings is an integrated creative company that manages ten companies in Japan and 12 overseas companies.
[Daytona International Co., Ltd.]
Founded in 1986, this company is engaged in a wide range of businesses that offer various lifestyles products, such as "Freaks Store", a select shop that focuses on American casual fashion, cafe business, wholesale business, hotel business, housing production, gallery space management, and others.
Participating Company (*not all is listed)
・Welcome Co., Ltd.（https://www.welcome.jp/）
・Unenana Cool Corp.（https://www.une-nana-
・Medicom Toy Corp.（http://www.medicomtoy.
・Nishikawa Co., Ltd.（https://www.
・Miulan Co., Ltd.（https://www.peakpine.com/
・Eyevan Inc.（https://eyevan.com/about/
・EXJ Inc.（https://alexiastam.com/）
・Higashiya Co., Ltd.（https://www.higashiya.
・Marketable Co., Ltd.（https://www.anytee.shop/）
[Profile of Hiromi Katayama, President and Representative Director of STYLE VOICE, Inc.]
After graduating from Ochanomizu University, he joined Shufunotomo Co., Ltd., where he served as the editor-in-chief of "Ray" magazine and the first editor-in-chief of the casual fashion magazine "mina". In 2007, he joined Gentosha Publishing Company. In 2009, he was appointed the first editor of "GINGER" magazine. Since 2015, he has been working on the contents business in EC sites by using magazine-based methods, produced the fashion media "GINGERmirror" in cooperation with Rakuten Ichiba, the fashion media "LiSTA" in collaboration with SHOPLIST, and the fashion content series "D-story" in the EC site of Hankyu Department Store. He left Gentosha in April 2019.