JUN Co., Ltd. has set up a new company called "TOKION, Inc." to administrate its flagship shop "TOKiON the STORE" within its media & EC website as well as in RAYARD MIYASHITA PARK, in cooperation with INFAS Publications which has been publishing innovative fashion & culture media such as "Ryuko Tsushin", "STUDIO VOICE" and "WWD JAPAN".
We bring cutting-age cultures in Japan to the world and challenge ourselves to develop our business with a fresh perspective without limiting its scope. We also pursue the business that will create new value and market.
On July 28, RAYARD MIYASHITA PARK opened as a new Shibuya landmark between Shibuya Station and the Harajuku / Omotesando areas. It has a skateboarding park, climbing facilities and a 5-a-side football court within its linear-shaped land. The park was previously known as Miyashita Park and recognized as an urban park for street culture with a feeling of freedom.
As one of our new business, the flagship shop "TOKiON the STORE" in RAYARD MIYASHITA PARK, explores the way the new media and flagship shop matches the new era by selecting items under the theme of "bringing cutting-age cultures in Japan to the world".
"TOKION" was first issued in 1996 and gained popularity as a magazine that represented the street scene of Tokyo. INFAS publication started to issue it from 2003.
The publication was suspended in 2008. However, in 2020, it was revived by JUN and INFAS Publications as a project that still offers various services including digital media, magazine, E-commerce and stores, etc. to deliver information based on reality in a post-truth and post-Corona era. TOKION is "the media with the sociality" that adheres to and defines reality, centering the message of "bringing cutting-age cultures in Japan to the world".
