JUN&ROPÉs video ad "JUN&ROPE' MENS DEBUT" was chosen for the Best Award from 1,527 ads in The Train Digital Media sector of " The Transportation Advertising Grand Prix 2020" hosted by JR-East.
In 2019 Spring, the ladies' golf wear brand "JUN&ROPÉ" launched men's lines. To mark this, the ad was created by re-editing for use in "The Train Channel (JR-East's digital signage for a train carriage).
Josh Kelly, a popular Instagrammer appearing in the ad, is known as the "golf trick shot" master and has been posting a series of viral videos using a golf ball. We were deeply impressed with his splendid performances and made him an offer to be part of our video ad. As a result, a dynamic ad was made without any tweaks. His skills in the ad are entirely real !
JUN&ROPÉ MENS DEBUT
Best Award in The Transportation Advertising Grand Prix 2020, Train Digital Media sector
What is The Transportation Advertising Grand Prix?
"The Transportation Advertising Grand Prix" originated in "The Excellent Train Carriage Poster Exhibition" which started in 1956 (Showa 31). It was a large-scale exhibition for transportation advertising which assembled excellent posters for a train carriage which had been selected by Japanese National Railways, private railway companies and a Tokyo streetcar in Tokyo and surrounding areas.
It was followed by "The Japanese National Railways Advertising Exhibition" and "The Shinkansen Advertising Exhibition" for a Shinkansen carriage and Shinkansen stations. in 1989 (Heisei 1). JR-East presented and organized "JR-East Poster Grand Prix" by integrating them all gradually. The name was then changed to "the Traffic Advertising Grand Prix" in 2006 (Heisei 18), expanding to ads for other train companies such as Tsukuba Express, Rinkai Line, Yurikamome Line, JR freight and Shinano Railway Company.