"BIOTOP", the complex shop owned by JUN Co., Ltd., offering fashion, botanical and food related topics as well as lifestyles which marks their 10th anniversary in 2020. BIOTOP has been supporting forest preservation activities every year since its opening by contributing 1% of annual profits to the forest preservation group "More Trees" where the musician, Ryuichi Sakamoto, acts as a representative.
The general incorporated association "More Trees" was established in 2007 in order to challenge the critical situation of deforestation and global warming. It aims to achieve "a society where forests and people can live together forever" under the slogan of "connecting cities and forests". It is involved in various projects such as developing "The Forest of more trees" that preserves forests in partnership with the local authorities, developing products and services utilizing domestically-produced timbers ,providing information on forests and their attractiveness through seminars and events.
Nature and plants are indispensable for BIOTOP and are its most important elements to share the views of BIOTOP with its customers. In addition, BIOTOP aims to "connect cities and people" under the concept of "the city landmark", which has many things in common with the activities of "More Trees" that advocates "connecting cities and forest" as its slogan.
Last December, BIOTOP livestreamed the talk session on its activities and environmental issues via its official Instagram account as the final event of its 10th anniversary year, hosting more trees' representative, Ryuichi Sakamoto and the Director, Shinkichi Mizutani.
Each brand of JUN Group's promotes initiatives that care for the environment as a part of its SDGs activities. To be specific, we pursue approaches that the fashion industry can adopt step by step such as developing products using sustainable materials, asking for support for its "Green Down Project", and enhancing circular fashion.
In parallel to this, we also continue to support forest preservation activities by donating a part of our sales profits. We will deliver a report regularly on the activities of "More Trees" which aims to achieve "a society where forests and people live together forever "in order to raise the awareness that each purchase made on BIOSHOP helps forest preservation activities.
「more trees」
"More Trees" begun as a worldwide forest making project appealing literally for "More Trees". Ryuichi Sakamoto, Haruomi Hosono, Yukihiro Takahashi, Shinichi Nakazawa and Moichi Kuwabara became promoters to take action against rapidly growing concerns about the critical situation of deforestation and global warming. They established the association with more than 100 advocates. "More Trees" tackles various projects having the concept of "connecting cities and forests" and aims to achieve "a society where forests and people can live together forever".
Click here for the website.
https://www.more-trees.org/