Jun Co., Ltd. will collaborate with Hypebeast Ltd. in the spring of 2022 to start the "HYPE GOLF" project.
The brand aims to further revitalize the golf industry by proposing a new golf culture through fashion under the theme of "STREET GOLF" that includes an original apparel line, various collaborations, and events involving the golf play.
HYPEBEAST
Hypebeast Ltd. started as a sneaker website founded by Kevin Ma in 2005, and became a publicly listed media company in 2016. With a total reach of over 40.5M users across all platforms, The media group boasts a global readership across Asia Pacific, North America, Europe and more with the flagship platform available in five languages. The group has expanded its publishing brands to a wider scope in recent years, encompassing Hypebeast and its multiple content distribution platforms, HBX, an e-commerce and retail platform, and Hypemaker, a global agency.