We keep innovating for better future and “5RULES” is the core key action plan to make our vision come true.
“People” is the main theme of all 5RULES, we come face to face with the customer's opinion and sincerity based on the 5RULES.
- Human First
- We associate with people in our business, we make projects, produce products and merchandise for customers. We hope to have a company that we feel customer’s thoughts, share, improve and achieve the goals together.
- Global Identity
- When we think in the next decade, the world is becoming more globalized. Meeting global standard is not how we find value in, we must realize again the advantages of Japanese culture, subculture, traditional culture, technology, and Japanese concept of "hospitality" and introduce the appeals of Japan to the world.We have brought western culture, mimicked their styles and introduced brand-new brands and ideas to people in Japan. But what we must do in near future is that we must be the core of the business and the one who spread information to all over the world.
- Extreme Quality
- We must extremely pursue making authentic or high quality products to satisfy customers in these days. We must pursue not only making products but also customer services and the quality of our work.
- Be Foolish
- This is an age of material abundance and we need brand-new ideas to make customers being impressed with. We always want to be the group that being foolish to think out-of-the-box, and opening our mind to pursue something new as fashion lovers.
- Happiness for Everyone
- The ideal goal is to make everyone who is involved with JUN happy. Making customers and business partners happy also makes us happy, which is the reason of company's existence.